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Analysing K-Beauty Brands from the Consumer?Brand Relationship Perspective



  ID Publisher : 0000046022
  Nama Jurnal : International Research Journal of Business Studies
  Pengarang : Sulhaini, Rusdan, Sulaimiah, Rahman Dayani
  Subjek : beauty consciousness, foreign brand halo effect, self-brand connection, willingness to pay more, age
  Edisi : 15 / 1 / Juli 2022


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