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E-JOURNAL

IMPROVING CUSTOMER LOYALTY WARDAH BRAND THROUGH BRAND IMAGE AND PRICE FAIRNESS: CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE



  ID Publisher : 0000045679
  Nama Jurnal : JAM (Jurnal Aplikasi Manajemen)
  Pengarang : Achmad Tavip Junaedi, Evelyn Wijaya, Pamuji Hari Santoso, Stefani Chandra
  Subjek : Brand Image; Price Fairness; Customer Satisfaction; Customer Loyalty
  Edisi : 20 / 2 / Juni 2022


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