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The Effect of Cognitive and Affective Involvement on Intention to Use and Word of Mouth: The Case of Zoom Users In Indonesia



  ID Publisher : 0000045521
  Nama Jurnal : Journal of Indonesian Economy and Business
  Pengarang : Nur Halimah Siahaan, Aldini Nofta Martini, M. Halim
  Subjek : involvement, psychological ownership, consumer consumer-brand identification, continuance intention to use, WOM
  Edisi : / /





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