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THE INFLUENCE OF MARKETING MIX AND MARKETING ENVIRONMENT TOWARDS CUSTOMERS SATISFACTION TO ENHANCE THE LOCAL SMALL MEDIUM ENTERPRISES COMPETITIVE ADVANTAGE



  ID Publisher : 0000044815
  Nama Jurnal : Journal Of Engineering and Management In Industrial System
  Pengarang : Raditya Ardianwiliandri, Rio Prasetyo Lukodono, Remba Yanuar Efranto
  Subjek : Customer Satisfaction, Marketing Mix, Small Medium Enterprises, Structural Equation Modelling
  Edisi : 9 / 2 / November 2021


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