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Investigating Brand Switching on Cosmetics Products: A Case Study of Nu Skin



  ID Publisher : 0000044608
  Nama Jurnal : Jurnal Binus Business Review (Management, Accounting, and Hospitality Management)
  Pengarang : Mayong Ajiwinanto, Megawati Simanjuntak, Hendri Tanjung
  Subjek : brand switching, cosmetics product, multi-level marketing
  Edisi : 12 / 3 / November 2021


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