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E-JOURNAL

Bringing Virtual Communities into a Marketing Strategy to Create Purchase Intentions in the Social Media Era



  ID Publisher : 0000044291
  Nama Jurnal : Journal of Indonesian Economy and Business
  Pengarang : Risca Fitri Ayuni
  Subjek : social eWOM, brand image, brand trust, purchase intention
  Edisi : 35 / 2 / Mei 2020


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