WHAT HAPPENS AFTER THEY LAUGH: HOW HUMOROUS ADVERTISEMENTS HAVE AN EFFECT ON CONSUMERS ATTITUDES, WORD OF MOUTH INTENTIONS, AND PURCHASE INTENTIONS, WITH THE NEED FOR HUMOR PLAYING A MODERATING ROLE
ID Publisher
: 0000044274
Nama Jurnal
: Journal of Indonesian Economy and Business
Pengarang
: Alfian Budi Primanto, Basu Swastha Dharmmesta
Subjek
: Attitude toward Advertisement, Attitude toward Brand, Need for Humor, Word of Mouth Intention, Purchase Intention
GANTI PASSWORD
