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E-JOURNAL

THE IMPACT OF USING INFLUENCER ON CONSUMER PURCHASE INTENTION WITH ATTITUDE TOWARDS INFLUENCER AND BRAND ATTITUDE AS MEDIATOR



  ID Publisher : 0000044126
  Nama Jurnal : JAM (Jurnal Aplikasi Manajemen)
  Pengarang : Dewi Mustikasari Immanuel, Alexandria Bianda H. S.
  Subjek : Perceived Credibility; Trust; Perceived Expertise; Attractiveness; Attitude Towards Influencer; Brand Attitude; Purchase Intention
  Edisi : 19 / 4 / Desember 2021


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