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E-JOURNAL

THE INFLUENCE OF GREEN MARKETING STRATEGY ON PURCHASING DECISION WITH MEDIATION ROLE OF BRAND IMAGE



  ID Publisher : 0000044107
  Nama Jurnal : JAM (Jurnal Aplikasi Manajemen)
  Pengarang : Asyhari Asyhari, Sitty Yuwalliatin
  Subjek : Green Marketing; Corporate Social Marketing; Green Product Innovation; Brand Image; Purchasing Decisions
  Edisi : 19 / 3 / September 2021


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