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E-JOURNAL

SCARCITY MARKETING TO PERCEIVED UNIQUENESS AND DESIRABILITY USERS OF THE FOOD DELIVERY SERVICE INDONESIA APPLICATION



  ID Publisher : 0000044103
  Nama Jurnal : JAM (Jurnal Aplikasi Manajemen)
  Pengarang : Lydia Nafarin, Adrie Oktavio
  Subjek : Scarcity Marketing; Limited Quantity Scarcity; Limited Time Scarcity; Perceived Uniqueness; Desirability; Grabfood; Application
  Edisi : 19 / 3 / September 2021


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