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E-JOURNAL

COMPETITIVE ADVANTAGE TO MEDIATE THE INFLUENCE OF PRODUCT INNOVATION AND ENTREPRENEURIAL ORIENTATION ON MARKETING PERFORMANCE IN SMALL AND MEDIUM INDUSTRY



  ID Publisher : 0000044097
  Nama Jurnal : JAM (Jurnal Aplikasi Manajemen)
  Pengarang : Raiza Nora Dahana, Nur Khusniyah Indrawati, Mugiono Mugiono
  Subjek : Product Innovation; Entrepreneurial Orientation; Competitive Advantage; Marketing Performance
  Edisi : 19 / 2 / Juni 2021


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