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E-JOURNAL

UTILITARIAN SHOPPING VALUE AND HEDONIC SHOPPING VALUE TO IMPROVE CUSTOMER SATISFACTION AND REPURCHASE INTENTION ON E-COMMERCE BUSINESS



  ID Publisher : 0000044075
  Nama Jurnal : JAM (Jurnal Aplikasi Manajemen)
  Pengarang : Nova Andriani, Mugiono Mugiono, Mintarti Rahayu
  Subjek : Motivation; Utilitarian; Hedonic; Shopping Value; Customer Satisfaction; Repurchase Intention; Online Shopping
  Edisi : 19 / 1 / Maret 2021


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