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E-JOURNAL

THE EFFECT OF SELF-CONGRUITY AND CELEBRITY ENDORSEMENT ON BRAND LOYALTY WITH BRAND ATTITUDE AS A MEDIATION VARIABLES



  ID Publisher : 0000044074
  Nama Jurnal : JAM (Jurnal Aplikasi Manajemen)
  Pengarang : Kardina Yudha Parwati, Fatchur Rohman, Astrid Puspaningrum
  Subjek : self-congruity; celebrity endorsement; brand attitude; brand loyalty
  Edisi : 19 / 1 / Maret 2021


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