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E-JOURNAL

THE EFFECT OF ELECTRONIC WORD-OF-MOUTH, PRODUCT FEATURES, AND LIFESTYLE ON BRANDSWITCHING AMONG MILLENNIAL CONSUMERS IN E-COMMERCE INDUSTRY



  ID Publisher : 0000044058
  Nama Jurnal : JAM (Jurnal Aplikasi Manajemen)
  Pengarang : Dian Ari Nugroho
  Subjek : Brand-switching; Lifestyle; electronic Word-of-Mouth; Product Features
  Edisi : 18 / 4 / Desember 2020


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