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IS THE LOYALTY PROGRAM EFFECTIVE IN CREATING LOYALTY PROGRAM SATISFACTION AND STORE LOYALTY? AN EVIDENCE FROM INDONESIA RETAIL INDUSTRY



  ID Publisher : 0000044044
  Nama Jurnal : JAM (Jurnal Aplikasi Manajemen)
  Pengarang : Dimas Hendrawan, Rila Anggraeni
  Subjek : Retail industry; Loyalty program; Loyalty program satisfaction; Store loyalty
  Edisi : 18 / 4 / Desember 2020


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