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Selamat Datang
SELAMAT DATANG DI PERPUSTAKAAN ONLINE

E-JOURNAL

CONSUMER ATTITUDE, BEHAVIORAL INTENTION, AND WATCHING BEHAVIOR OF ONLINE VIDEO ADVERTISING ON YOUTUBE



  ID Publisher : 0000044029
  Nama Jurnal : JAM (Jurnal Aplikasi Manajemen)
  Pengarang : Suci Ramadhani, Arif Imam Suroso, Joko Ratono
  Subjek : Consumer attitude; behavioral intention; watching behavior; online video; advertising; reasoned action theory
  Edisi : 18 / 3 / September 2020


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