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E-JOURNAL

ANALYZING THE IMPACT OF WORD OF MOUTH AND EXPERIENCE QUALITY ON SCHOOL CHOICE DECISION THROUGH PERCEIVED VALUE AND BRAND IMAGE



  ID Publisher : 0000044014
  Nama Jurnal : JAM (Jurnal Aplikasi Manajemen)
  Pengarang : Maulia Shofiyah Hanum, Rofiaty Rofiaty, Agung Yuniarinto
  Subjek : Word of Mouth; Experience Quality; Perceived Value; Brand Image; Decision Making
  Edisi : 18 / 2 / Juni 2020


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