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Measurıng Consumer-Based Brand Equıty: Evıdence From Indonesıas Athletıc Footwear Market



  ID Publisher : 0000043987
  Nama Jurnal : Asia-Pacific Management and Business Application
  Pengarang : Erie Awalil Fakhri
  Subjek : brand awareness; brand loyalty; brand association; perceived quality; consumer-based brand equity
  Edisi : 9 / 3 / April 2021


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