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E-JOURNAL

The Role of Brand Image, Brand Equity and Product Quality toward Customers Attitudes to Consume Eco Friendly Cosmetic Product (An Empirical Study: Millennial Generation Female Customers in Indonesia)



  ID Publisher : 0000043974
  Nama Jurnal : Asia-Pacific Management and Business Application
  Pengarang : Ayu Febriyanti Puspitasari
  Subjek : Brand image; brand equity; product quality; consumer attitudes; environmentally friendly cosmetics; female Customers; millennial generation
  Edisi : 9 / 1 / Agustus 2020


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