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I ENVY, THEREFORE, I BUY: THE ROLE OF CELEBGRAM TRUSTWORTHINESS AND PARA-SOCIAL INTERACTIONS IN CONSUMER PURCHASE INTENTION



  ID Publisher : 0000043963
  Nama Jurnal : Jurnal Manajemen dan Kewirausahaan
  Pengarang : Purwanto Purwanto
  Subjek : Celebgram trustworthiness, para-social interactions, possession envy, purchase intention
  Edisi : 23 / 2 / September 2021


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