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PRODUCT CONFIGURATION CAPABILITY FOR IMPROVING MARKETING PERFORMANCE OF SMALL AND MEDIUM METAL INDUSTRY IN CENTRAL JAVA - INDONESIA



  ID Publisher : 0000043958
  Nama Jurnal : Jurnal Manajemen dan Kewirausahaan
  Pengarang : Ahmad Hanfan
  Subjek : Dynamic capability, marketing mixture, product configuration capability, ability to respond to costumers, market competence
  Edisi : 23 / 2 / September 2021


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