Selamat Datang
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E-JOURNAL
THE EFFECT OF PACKAGING COLOR SCHEME ON PERCEPTIONS, PRODUCT PREFERENCES, PRODUCT TRIAL, AND PURCHASE INTENTION
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| ID Publisher | : 0000043948 | |
| Nama Jurnal | : Jurnal Manajemen dan Kewirausahaan | |
| Pengarang | : Wirania Swasty, Mediany Kriseka Putri, Mohammad Isa Pramana Koesoemadinata, Ahmad Nur Sheha Gunawan | |
| Subjek | : Color scheme, packaging, product preference, perception, SME | |
| Edisi | : 23 / 1 / Maret 2021 |
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Untitled
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