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Selamat Datang
SELAMAT DATANG DI PERPUSTAKAAN ONLINE

E-JOURNAL

EXPLORING BRAND POSITIONING AND HOTEL PERSONA TROUGH WOM AND CONTENT BY TEXT ANALYSIS



  ID Publisher : 0000043403
  Nama Jurnal : Indonesian Journal of Business and Entrepreneurship
  Pengarang : Tri Widarmanti, Gadang Ramantoko
  Subjek : online review, brand positioning, text analytics, customer perceived value, hotel persona
  Edisi : 6 / 3 / September 2020


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