Untitled HOME GANTI PASSWORD LOGOUT




Selamat Datang
SELAMAT DATANG DI PERPUSTAKAAN ONLINE

E-JOURNAL

EFFECTS OF SPONSOR-EVENT CONGRUENCE ON BRAND IMAGE, ATTITUDE TOWARD THE BRAND, AND PURCHASE INTENTION: AN EMPIRICAL ANALYSIS IN THE CONTEXT OF SPORT SPONSORSHIP



  ID Publisher : 0000043208
  Nama Jurnal : JAM (Jurnal Aplikasi Manajemen)
  Pengarang : Jun Young Park, Sabrina Oktaria Sihombing
  Subjek : sponsor-event congruence; purchase intention; brand image; attitude
  Edisi : 18 / 1 / Maret 2020


Download File...

  Isi_Artikel_583674288393.pdf
  [ 155364  bytes ]


Kembali


Untitled
          
LINK FAKULTAS
MENU MAHASISWA