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Selamat Datang
SELAMAT DATANG DI PERPUSTAKAAN ONLINE

E-JOURNAL

THE IMPACT OF SOCIAL MEDIA INFLUENCER AND BRAND IMAGES TO PURCHASE INTENTION



  ID Publisher : 0000043195
  Nama Jurnal : JAM (Jurnal Aplikasi Manajemen)
  Pengarang : Arum Nurhandayani, Rizal Syarief, Mukhamad Najib
  Subjek : social media influencer; brand image; purchase intention; advertising; digital; marketing; consumer behaviour; beauty industry; SEM analysis
  Edisi : 17 / 4 / Desember 2019


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