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E-JOURNAL

THE ROLE OF SOCIAL MEDIA INFLUENCER ON BRAND SWITCHING OF MILLENNIAL AND GEN Z: A STUDY OF FOOD-BEVERAGE PRODUCTS



  ID Publisher : 0000043193
  Nama Jurnal : JAM (Jurnal Aplikasi Manajemen)
  Pengarang : Tri Hanifawati, Vivayani Wahyu Dewanti, Ghita Dwi Saputri
  Subjek : brand switching; social media influencer; opinion leader; celebrities; social leader
  Edisi : 17 / 4 / Desember 2019


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