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E-JOURNAL

CUSTOMER SEGMENTATION ANALYSIS BASED ON THE CUSTOMER LIFETIME VALUE METHOD



  ID Publisher : 0000043170
  Nama Jurnal : JAM (Jurnal Aplikasi Manajemen)
  Pengarang : Edwin agung pratomo, Mukhamad Najib, Heti Mulyati
  Subjek : customer relationship management, customer life time value, k-means clustering
  Edisi : 17 / 3 / September 2019


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