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To Whom Should I Send it? Sender Perspective on Incentivized Word of Mouth



  ID Publisher : 0000043160
  Nama Jurnal : International Research Journal of Business Studies
  Pengarang : Christiana Yosevina Tercia*, Thorsten Teichert
  Subjek : word of mouth, consumer incentives, tie strength, mobile couponing
  Edisi : 13 / 2 / Agustus - November 2020


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