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SELAMAT DATANG DI PERPUSTAKAAN ONLINE

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Country of Origin Image and Brand Equity from Gender Perspective: Do they matter?



  ID Publisher : 0000042027
  Nama Jurnal : Asia-Pacific Management and Business Application
  Pengarang : Astrid Vega Septyanti, Arga Hananto
  Subjek : Country of origin image; Brand equity; Brand equity dimensions; Gender and partial least square
  Edisi : 6 / 2 / Desember 2017


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