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How Brand Excitement Can Enhance Emotional Responses of Local Fashion Brands in Indonesia? : Moderating of Ethnocentrism



  ID Publisher : 0000042025
  Nama Jurnal : Asia-Pacific Management and Business Application
  Pengarang : Cindy Suwandhi, Tengku Ezni Balqiah
  Subjek : Brand Love; Brand Image; Brand Engagement; Ethnocentrism
  Edisi : 6 / 2 / Desember 2017


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