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E-JOURNAL

THE ROLE OF BRAND ATTITUDE AND BRAND CREDIBILITY AS A MEDIATOR OF THE CELEBRITY ENDORSEMENT STRATEGY TO GENERATE PURCHASE INTENTION



  ID Publisher : 0000040137
  Nama Jurnal : JAM (Jurnal Aplikasi Manajemen)
  Pengarang : Deandra Vidyanata, Sunaryo Sunaryo, Djumilah Hadiwidjojo
  Subjek : celebrity endorsement, brand attitude, brand credibility, purchase intention
  Edisi : 16 / 3 / September 2018


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