The Effect of Perceived Customer Effectiveness of Green as Moderator Variable on Eco-Friendly Practices, Green Image and Customer Attitudes in a Canteen at University of Surabaya
ID Publisher
: 0000040099
Nama Jurnal
: JAM (Jurnal Aplikasi Manajemen)
Pengarang
: Christina Rahardja, Dudi Anandya, Andhy Setyawan
Subjek
: Green practices, perceived green image, consumer attitude toward canteen Keluwih, perceived customer effectiveness