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E-JOURNAL

COUNTRY OF ORIGIN, BRAND IMAGE AND HIGH INVOLVEMENT PRODUCT TOWARDS CUSTOMER PURCHASE INTENTION: EMPIRICAL EVIDENCE OF EAST MALAYSIAN CONSUMER



  ID Publisher : 0000039745
  Nama Jurnal : Jurnal Manajemen dan Kewirausahaan
  Pengarang : Mohd Amirul Adenan, Jati Kasuma Ali, Dayang Humida Abang Abdul Rahman
  Subjek : East Malaysian consumers, country of origin (COO), brand image, high involvement products, purchase intention.
  Edisi : 20 / 1 / Maret 2018


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