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The Impact of Consumer Animosity on Purchase Unwillingness in a Boycott of Sari Roti



  ID Publisher : 0000039312
  Nama Jurnal : Jurnal Binus Business Review (Management, Accounting, and Hospitality Management)
  Pengarang : Usep Suhud
  Subjek : consumer animosity, product judgment, purchase willingness, purchase unwillingness, boycott participation
  Edisi : 9 / 2 / Juli 2018


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