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Brand Extension in the Marketspace: An Exploratory Study from Air Asia



  ID Publisher : 0000039227
  Nama Jurnal : International Journal of Economic Perspectives
  Pengarang : Arissetyanto Nugroho, Janfry Sihite
  Subjek : Brand Extension, Air Asia, Service Attributes, Market Space
  Edisi : 11 / 1 / 2017





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