The Influence Of Sex Appreal On Consumers Attitude Toward The Ads Moderated By Product Factors
ID Publisher
: 0000038673
Nama Jurnal
: Prosiding Seminar Nasional dan Call for Paper FMI 7 Forum Manajemen Indonesia ke 7 : Dinamika dan Peran Ilmu Manajemen untuk Menghadapi AEC, 10-12 November 2015, Hotel Discovery Ancol dan Kepulauan Seribu, Jakarta
Pengarang
: Budhi Haryanto, Aji Cahya Nusantara
Subjek
: Sex Appeal, Peoduct Factors, Attitude Towards The Ads, Consumer Behavior