Analysis Of Customer Behavior Towards New Technology Using Perceived Characters Of Innovation Method (PCI)-A Market Study Of Residential Led Lightening
ID Publisher
: 0000038213
Nama Jurnal
: Prosiding Seminar Nasional and Call For Paper Forum Manajemen Indonesia (FMI) ke-5, Aula Bank Indonesia Pontianak, Istana Rakyat Kalbar dan Hotel Mercure Pontianak, 23-24 Oktober 2013
Pengarang
: Junaidi Sinaga, Grace Pramitha
Subjek
: Diffusion of Invation, LED Light, Energy Energy, PCI, Marketing Mix, Lauterborn 4C