Peran Perceived Brand Foreignness, Fashion Involvement Dan Status Consumption Pada Penilaian Konsumen Dan Minat Konsumen Membeli Produk Fashion Lokal
ID Publisher
: 0000038200
Nama Jurnal
: Prosiding Seminar Nasional and Call For Paper Forum Manajemen Indonesia (FMI) ke-5, Aula Bank Indonesia Pontianak, Istana Rakyat Kalbar dan Hotel Mercure Pontianak, 23-24 Oktober 2013
Pengarang
: Sony Kusumasondjaja
Subjek
: Perceived Brand Foreignness, Fashion Involvement, Status Consumption, Product Local