CONSUMER INTENTION TO PIRATE DIGITAL PRODUCTS: Theory of Planned Behavior and Ethics Theory Perspective
ID Publisher
: 0000037974
Nama Jurnal
: Prosiding Seminar Nasional dan Call For Paper Forum Manajemen Indonesia (FMI) ke-4 : Indonesia Family Business Sustainability, Hotel Inna Garuda, Yogyakarta 13-14 November 2012
Pengarang
: Budi Setiawan, Fandy Tjiptono
Subjek
: Pembajakan digital, teori perilaku terencana (theory of planned behavior), teori etika