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E-JOURNAL

CONSUMER INTENTION TO BUY ORIGINAL BRANDS VERSUS SOUNTERFEITS



  ID Publisher : 0000037973
  Nama Jurnal : Prosiding Seminar Nasional dan Call For Paper Forum Manajemen Indonesia (FMI) ke-4 : Indonesia Family Business Sustainability, Hotel Inna Garuda, Yogyakarta 13-14 November 2012
  Pengarang : Ervina Triandewi, Fandy Tjiptono
  Subjek : Merek mewah bajakan (counterfeit luxury brands), merek mewah orisinal (original luxury brands), produk fashion
  Edisi : 0 / 0 / 2012


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