SERVICE QUALITY RELATIONAL MARKETING ANALYSIS AS CUSTOMER LOYALTY MEASURMENT (Study at Education Hotel UMM Inn in Malang)
ID Publisher
: 0000037925
Nama Jurnal
: Prosiding Seminar Nasional dan Call For Paper Forum Manajemen Indonesia (FMI) ke-4 : Indonesia Family Business Sustainability, Hotel Inna Garuda, Yogyakarta 13-14 November 2012
Pengarang
: Ratih Juliati
Subjek
: Service Quality, Relational Marketing as an intervening variable and customer loyalty