EFEK E-WOM TERHADAP BRAND IMAGE DAN PURCHASE INTENTION (KASUS : INDUSTRI MOBIL D)
ID Publisher
: 0000037909
Nama Jurnal
: Prosiding Seminar Nasional dan Call For Paper Forum Manajemen Indonesia (FMI) ke-4 : Indonesia Family Business Sustainability, Hotel Inna Garuda, Yogyakarta 13-14 November 2012