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Symbolic Meaning Integration in Design and its Influence on Product and Brand Evaluation



  ID Publisher : 0000003789
  Nama Jurnal : International Journal of Design
  Pengarang : Thomas J. L. van Rompay, Ad T. H. Pruyn, and Peter
  Subjek : Congruence, Processing Fluency, Impression Formation, Symbolic Meaning, Consumer Needs.
  Edisi : 3 / 2 / Agustus 2009


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