Kemampuan Konsumen Mengidentifikasi Negara Asal Merek
ID Publisher
: 0000037163
Nama Jurnal
: Proceeding : Seminar Nasional Ke 3 Forum Manajemen Indonesia (FMI ke 3) : Management : The Next Opportunity and Challenge From Competition to Collaborate, 9 - 10 November 2011
Pengarang
: Theresia Sri Dewi Retno Rosari, Fandy Tjiptono
Subjek
: Brand Origin, BORA (Brand Origin Recognition Accuracy), International experience, foreign brands, domestic brands
GANTI PASSWORD
