Pengaruh Loyalty Programs Pada Value Perception, Program Loyalty, Dan Brand Loyalty Involvement sebagai Variabel Moderasi
ID Publisher
: 0000037156
Nama Jurnal
: Proceeding : Seminar Nasional Ke 3 Forum Manajemen Indonesia (FMI ke 3) : Management : The Next Opportunity and Challenge From Competition to Collaborate, 9 - 10 November 2011
Pengarang
: Maggy Calcius, Nonie Magdalena
Subjek
: Loyalty Programs, Value Perception, Program Loyalty, and Brand Loyalty