Collaborative Marketing Management: Faktor, Proses Dan Efektifitasnya Dalam Membangun City Branding Yang Berkelanjutan
ID Publisher
: 0000037146
Nama Jurnal
: Proceeding : Seminar Nasional Ke 3 Forum Manajemen Indonesia (FMI ke 3) : Management : The Next Opportunity and Challenge From Competition to Collaborate, 9 - 10 November 2011
Pengarang
: Farida Indriani
Subjek
: Collaboration marketing management, city branding, sustainable marketing performance