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PROMOTIONALUSEIN THE CONTEXT FOR SHOPPING PRODUCT WITH LOW INVOLVEMENT MEDIATED BY BRAND AWARENESS AND PERCEIVED VALUE



  ID Publisher : 0000036377
  Nama Jurnal : Proceedings Forum Manajemen Indonesia 6 Entrepreneurial Management
  Pengarang : Soemarjati Tjokroamidjojo, Anastasia Riani Suprapti
  Subjek : Promotion, brand awareness, perceived value, purchase interest, low-involvement products
  Edisi : 0 / 0 / 2014


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