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E-JOURNAL

STRENGTHEN THE BRAND EQUITY OF PRIVATE COLLEGE (PTS) THROUGH MANAGING WORD OF MOUTH AND VIRAL MARKETING



  ID Publisher : 0000036348
  Nama Jurnal : Proceedings Forum Manajemen Indonesia 6 Entrepreneurial Management
  Pengarang : Farida, Herry Agung Prabowo
  Subjek : Brand equity, word of mouth (WOM), viral marketing, and college
  Edisi : 0 / 0 / 2014


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