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Building Consumer-Based Brand Equity in Retail Banks: A Quantitative Study On a Pakistani Star Bank



  ID Publisher : 0000035893
  Nama Jurnal : Etikonomi (Jurnal Ekonomi UIN Syarif Hidayatullah Jakarta)
  Pengarang : Afzal Ahmed, Suman Talreja, Hina Naz
  Subjek : Brand equity, bank marketing, marketing strategy
  Edisi : 17 / 2 / 2018


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