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Consumer Global Orientation and Its Impact on Consumers Positive Emotions



  ID Publisher : 0000034935
  Nama Jurnal : International Research Journal of Business Studies
  Pengarang : Sulhaini Sulhaini, Rahman Dayani, Sulaimiah Sulaimiah, Rusdan Rusdan
  Subjek : Consumer global orientation, inferior image of local brands, foreign brand admiration
  Edisi : 11 / 2 / Agustus - November 2018


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